The problem
The name comes from the fourth trimester, the months after birth. Hospitals measure maternal success at delivery. What happens after discharge gets far less attention.
I noticed this as a mom. At the same hospitals, well-baby visits get completed about 94% of the time, while postpartum visits for mothers sit around 61%. Many of those hospitals have made public commitments to maternal health.
Companies like Babyscripts, Maven Clinic and Wildflower Health build software that helps close that gap. Their sales teams need to know which hospitals to talk to, and why now. Fourth finds them.
How it works
Fourth runs daily over New York hospitals as a pipeline of seven tools. Every data source is free and public: CMS hospital quality files, CDC WONDER, KFF, state perinatal quality collaborative rosters, ACOG and AWHONN signatory lists, and hospital press releases.
The gap score
The score has three layers, and every point can be traced back to a source:
- Commitment strength, up to 25 points. How public and specific the hospital’s promise is.
- Outcome gap, up to 50 points. How far its postpartum results fall short.
- Urgency, up to 25 points. Signals that make this a good moment to reach out.
70 and up means act this week. 40 to 69 means keep watching. Under 40 means not ready.
Version 2 added a “silent gap” mode for hospitals with poor outcomes and no public commitment. Those skip the first layer, cap at 75, and get a different email that doesn’t mention a promise they never made.
Where the AI is
Only in the email. Scoring is plain Python you can check by hand, because a sales team needs to trust why a hospital is on the list. The email has three possible angles: the promise versus the data, the clinical cost of missed follow-up, and the money (49 states now reimburse 12 months of postpartum Medicaid). The score decides which angle leads, and the model writes around it.
Safety before sending
Right now a person approves every email while I tune it. The next phase moves toward automatic sending, so I built the guardrails first: audit logging for every decision, SHA-256 hashing of records, and a dedupe gate so no hospital gets the same email twice. 196 tests cover the pipeline.
Current status
The scoring, audit trail, deduplication and human-approval path are covered today.
Pilot conversion and outreach performance have not been measured yet.
What’s next
Two or three pilot users, then a paid pilot. Fourth works for any maternal health software company: they plug in their product and proof points, and the pipeline does the rest. The real asset is the verified, tagged hospital data underneath.